HD Ratings: TVNZ 1’s New Lion King

TVNZ 1’s Tuesday night premiere of Serengeti savaged the competition, winning its time slot in all the core commercial demographics and rewarding the broadcaster for locking up a long-term deal for BBC natural history series.

It averaged 6.1% of the network’s target audience, 25-54 year-olds, 5.2% of 18-49s, 3.5% of 18-39s and 7.6% of household shoppers with kids.

In the 25-54 and 18-49 demos, these averages were roughly similar to the previous week’s Dog Squad and Highway Cops but the 18-39 and HHS/k averages were up sharply.

Serengeti’s lead-out, I AM, benefitted from the wildlife programme’s popularity, averaging 3.4% – 6.8% of the core demos to win its slot, which flowed through to 20/20 topping all the core demos as well.

Three’s The Block Australia fared better against Serengeti than TVNZ 2’s Survivor Australia. It out-rated the castaways show in all the key demos, although three-tenths of a point separate them in the 18-39 race.

Three’s 9-1-1 also drew sharply more viewers than Survivor and its lead-out, Mom.

Prime’s Spending Secrets of the Royal Family averaged only 1.1% of 25-54s at 7.30 while its lead-out, Five Bedrooms, mustered merely 0.3%.

Earlier, TVNZ 1’s Seven Sharp challenged Shortland Street’s supremacy, with 5.5% of 25-54 vs 5.7%, and 6.6% of HHS/k vs 6.9%, while 1 News at 6pm crushed Three’s Newshub Live.

As a result, TVNZ 1 spectacularly won the night across all the key demos, with massive shares of 27.7% – 31.1%.

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6 Responses to “HD Ratings: TVNZ 1’s New Lion King”

  1. Phil, have there been any ratings releases on the RWC 3rd/4th and Final?? Normally there is crowing about how many watched it – and yet there seems to be silence this tournament. How did TVNZ fare?

  2. Hey, Mike. The ratings were amazing. I mentioned them in this post and didn’t elaborate as I presumed other media already would have covered them in depth by then.

  3. Those were for the semi-finals werent they? What about the NZ-Wales bronze? And the actual final itself? Neither seem to have been discussed in the media or even in a TVNZ press release, post finals.

  4. Have tracked down these figures: the delayed bronze match averaged 9% of 25-54s, 6.6% of 18-49s, and 8.7% of viewers 5+. Pretty good numbers given it aired post-10pm and wasn’t live. The live final averaged 12.4% of 25-54s, 10% of 18-49s and 13.7% of 5+.

  5. That will disappoint NZ Rugby. Spark Sport had 216k subs so about the same numbers as SkySport would have had for the Bledisloe. Pay + delayed FTA for the finals weekend would have been c1m viewers for the last RWC. Nowhere near that – even for the bronze. Goes to show that the appetite for rugby hasnt expanded despite the hopes of the ex-CEO of Spark.

  6. Mike – it’s an interesting one. NZ Rugby probably won’t mind as much as you’d think. They didn’t have anything to do with the selling of rights to Spark/TVNZ. That’s all done through IMG and World Rugby. I believe they would have much, much rather Sky have got the rights. The FTA ratings were very good, but I suspect NZR’s decision to re sign with Sky for its own product has been vindicated.

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