HD Ratings: Villa Wars a Key Building Block for TV3

A hit show’s importance as a building block on a TV network’s schedule is vividly demonstrated by TV3’s The Block NZ: Villa Wars.

Tuesday’s episode not only won the 7.30 hour in three of the four core commercial demographics (8.1%- 9.3%) but also helped to deliver enough viewers for The Blacklist and SVU to largely win their slots.

The Blacklist averaged 3.9% – 5.5% and out-rated TV2’s Step Dave (4.3% – 7.3%) and TV1’s The Player (2.0% – 5.7%) in every major demo except household shoppers with kids.

SVU (2.2% – 3.9%) was tops with viewers aged 18-49 and 25-54 but lost to TV2’s Empire (2.4% – 3.5%) in the 18-39 stakes and to TV1’s The Women of Pike River (1.9% – 4.6%) in the HHS/k demo.

Earlier, off the back of Shortland Street’s 9.3% – 15.3%, TV2’s My Kitchen Rules NZ averaged 5.6% – 6.5% of the key demos and finished third at 7.30 except among 18-39s.

TV1’s Highway Cops (7.2% – 11.0%) was competitive with The Block in the younger age demos and drew more 25-54 and HHS/k viewers.

Lead-out Piha Rescue averaged 5.5% – 7.8% to beat MKRNZ in three of the key demos.

The outcome was TV2 carried the night with viewers aged 18-39 and 18-49, TV1 led in the 25-54 and HHS/k demos, and TV3 was competitive in all the key demos except HHS/k:

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