HD Ratings: Will Roseanne Up the Ante for Three?

Three will be banking on next week’s return of modernised family sitcom Roseanne to salvage its Thursday comedy hour.

The reboot of the ’90s hit will take over Modern Family’s 7.30 slot and the latter will shift to 8.00, displacing 9JKL.

Last night 9JKL ended its run mid-season after rarely rising above 2% of Three’s target audience, 25-54 year-olds.

It averaged 1.2% of this demo, compared to Topp Country’s 3.9% on TVNZ 1 and The Big Ward’s 3.1% on TVNZ 2.

It wasn’t helped by Modern Family slipping to only 1.5% of 25-54s vs 4.7% for 1’s Karena & Kasey’s Kitchen Diplomacy and 6.1% for 2’s Police Ten 7.

But Three recovered with its movie, RIPD. Although the first hour was out-rated by Sky Sport 3’s international cricket coverage, it still topped 1’s Our Dream Hotel and Coronation Street, and 2’s First Dates (UK) and I‘m a Celebrity Get Me Out of Here!

Meanwhile, TVNZ 1’s Seven Sharp drew twice the 25-54 viewership of Three’s The Project while 1 News at Six out-rated Newshub Live by almost 3:1.

Even in Newshub’s traditional stronghold, 18-39, the gap was wide: 4.2%  vs  1.8%.

TVNZ 2 won the night with the biggest share of the 18-49 and 18-39 demos while TVNZ 1 was tops with 25-54s and household shoppers with kids.

Three won Wednesday night with the biggest 25-54 share, thanks to Married at First Sight Australia winning its slot with 7.3% — although lead-out Swipe Right for Murder dropped to 2.3%.

TVNZ 2’s The Big Bang Theory lost to both shows but lead-out Mom won its slot with 3.4%. The outcome was the same in the 18-49 and household shoppers with kids demos.

Three won the night with the biggest share of 25-54s and HHS/k while TVNZ 2 was tops with 18-49s and 18-39s.

But Three dominated on Tuesday in the 25-54 demo, with MAFS and Special Victims Unit — although TVNZ 2’s My Kitchen Rules proved competitive in the 18-49 and 18-39 demos while TVNZ 1 won the 9.30 hour with 20/20 in all the core commercial demos.

TVNZ 2, however, won the night with the biggest share of all the key demos except 25-54, which Three owned.