HD Ratings: Winners a Loser But Bones Unbeatable
January 25, 2013 
2 Comments
Wednesday’s season premiere of Winners and Losers was another surprise loser for TV One this week, airing just 24 hours after Africa‘s ratings dry spell.
The Australian drama averaged only 2.6% – 4.6% of the key demos, compared to 5.9% – 8.5% in the same slot this time last year and 5.4% – 7.5% for last year’s season premiere.
But both of those episodes screened opposite weaker competition on TV2: Falling Skies versus an hour of The Big Bang Theory (10.9% – 14.0%).
TV3’s HD movie, Green Zone, averaged only 4.8% – 5.7% off the back of The Block Australia’s 6.5% – 8.8%.
And Shortland Street’s popularity (13.9% – 16.1%) is decimating the new-look — but still not HD — Campbell Live (2.1% – 3.8%).
Shorty’s lead-out, The Middle, averaged a sub-par 7.8% – 11.0% as interest in The Block builds towards its season finale on Friday.
Thursday’s Block averaged 7.4% – 10.7%, which helped lead-out Bones in its second week to rate 5.9% – 10.2%, or higher than its season premiere and its 2012 season average.
Indeed, it was popular enough to win its slot for the first time across all the major demos and with the strong lead-in it delivered Project Runway, helped TV3 to win the night.
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January 25, 2013 at 6:29 pm
Bones has gone downhill ever since Bones and FBI man hooked up. Even worse once bubba popped out.
The show’s on a high in the US, too, presumably because of the “bubba” factor. As usual, quality has an inverse relationship to popularity. The most egregious recent example of this was Episodes, which, despite being paired with the awful but phenomenally popular Mrs Brown’s Boys, retained only a fraction of that show’s audience. Likewise, The Big Bang Theory: despite the writing never having been weaker, it’s never been more popular