HD Ratings: Wonder Woman and Mad Max Dynamic Duo
May 13, 2020 
6 Comments
TVNZ 2’s Wonder Woman and Mad Max: Fury Road proved a formidable double-bill on Sunday, dominating the night from 8.30.
From 7.00-8.30, Wonder Woman couldn’t topple TVNZ 1’s top-rating Hyundai Country Calendar and Sunday in any of the core commercial demographics.
It also lost to Three’s Kung Fu Panda 3 in the 18-49 and household shopper demos but narrowly out-rated it in Three’s key 25-54 demo and seesawed with it among 18-39s.
However, the movie’s last hour won in all the core demos, with viewers switching over before the end of KFP3 and not returning for The Breaker Uppers, which also overlapped with Fury Road.
Prime’s new double-bill of McMillion$ and White Dragon debuted poorly, with the former averaging 0.8% of the channel’s 25-54 demo and the latter, 0.2%.
TVNZ 1 won the night in all the core demos because of the extraordinary interest in its news and current affairs coverage, with shares of 29.6% – 34.1%.
Here are Sunday’s most-watched primetime programmes on the free-to-air HD channels (excluding +1 and in order of their 5+ rating and audience share):
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May 13, 2020 at 9:40 pm
Such huge ratings for TVNZ and still so dominant even in this day and age. Good to see Prime making an appearance.
Yes, Leo, the news and current ratings are phenomenal for TVNZ, which hugely benefits lead-out programming. TVNZ 1 continues to be the go-to channel viewers turn to in times like these.
That’s right, “when something big breaks people turn to One”. Surprising it still holds to this day, reminds me of Diana and September 11 when people were glued to One News.
When TV3 launched in 1989, Leo, it was predicted it would take a generation for TV One to lose its traditional grip on the nation. More than 30 years on and the network is still viewed as the most intrinsically NZ channel.
Its amazing the brand loyalty to One. Three have come close but then stumbled to capitalise on One’s woes such as the mid-2000s when One and One News were in decline while also handcuffed by the TVNZ Charter.
You’re right, Leo — that was MediaWorks’ opportunity to exploit the charter’s potential crippling of TVNZ’s commercial performance. But the state broadcaster was able to work around that and undermine its charter obligations while the private broadcaster was grappling with the challenges of structural change, TVNZ’s brand loyalty and the onset of the Global Financial Crisis.