HD Ratings: Wrong Direction for One Lane Bridge

Kiwi drama One Lane Bridge again came up short on a keenly-contested Monday when it finished behind My Kitchen Rules and The Rookie.

TVNZ 1’s crime thriller couldn’t even top 1.0% of the core commercial demographics.

Week-on-week viewership slipped from 1.5% of 25-54 year-olds for the season premiere to 0.9%, and from 1.1% of 18-49s to 0.6%.

Its prospects weren’t helped by lead-in Travel Man averaging just 1.7%/1.2% on the back of a sub-par 2.9%/1.8% for Fair Go.

TVNZ 2’s MKR averaged an unbeatable 3.1%/2.2% against Three’s Lego Masters (2.9%/2.0%) and the opening half-hour of The Rookie.

Three’ procedural averaged 1.9%/1.0% ahead of Special Victims Unit’s time slot-winning 1.6%/0.8%.

TVNZ 2’s Ambulance averaged 1.8%/1.0% and its lead-out, Australian Survivor, 0.6%/0.4%.

They overlapped with TVNZ 1’s 20/20 (0.7%/0.6%) and 1 News Tonight (0.5%/0.6%); Three’s Newshub Late averaged 0.9%/0.4%.

Eden’s Emergency Rescue Air, Land and Sea averaged 0.2%, Prime’s Winning Time: The Rise of the Lakers Dynasty 0.2%/0.1%, Duke’s Hartland USA 0.3%/0.2% and Whakaata Māori’s The Australian Dream 0.2%/0.1%.

Three won the night with a 26.5 share of 25-54s vs TVNZ 1’s 23.0 and TVNZ 2’s 21.2; it also won the 18-49 peak demo: 25.2 vs TVNZ 1’s 21.9 and TVNZ 2’s 19.4.

Note: These overnight ratings exclude viewership of the networks’ +1 SD channels.