HD Ratings: X Factor in Full Voice

Sunday’s premiere of The X Factor NZ blitzed most of the competition but couldn’t beat Sunday in the 25-54 stakes while Friday’s return of The Voice Australia was top of the pops.

The 90-minute X Factor launch averaged 11.6% – 14.1% of the key demographics, or 2-3 times the viewership of last week’s The Simpsons and Family Guy.

TV2’s two-hour premiere of The Voice Australia averaged a similarly impressive 9.2% – 11.9%, leaving The Graham Norton Show’s season premiere with only 3.6% – 6.1%.

X Factor was most popular with household shoppers, peaking at 17%, and out-rated the competition by a wide margin except in the 25-54 demo, more of whom watched Sunday (10.8% versus 9.5%).

Despite X Factor’s 25-54 viewership building from 9.4% to 14%, MasterChef NZ wasn’t far off the boil, with 11.3% of this demo, and 7.0% -11.0% of the rest.

TV3 reports X Factor NZ had a bigger launch than The Block NZ, with 1,066,655 viewers tuning in.

According to its press release, “The first episode had an average total audience of 487,700 (5+ average) which grew throughout the episode, peaking at 546,600 in the last quarter hour. By midnight Sunday, there had been 12,900 video on demand streams of the episode.

“In the key commercial demographics, the premiere won a 26.9% share in the 25-54 demographic, a 31.9% share in 18-49, a 37.4% share in 18-39 and was popular family viewing with a 30.5% share in the main household shoppers with children demographic.

The X Factor was also a hit on social media, with a level of engagement not seen previously by TV3. During the broadcast, four of the top five trending topics in New Zealand were about the show with #xfactornz in top place, and #xfactornz also trended worldwide reaching number four.

The X Factor NZ Facebook page has grown by 8,500 fans since the first episode started at 7pm Sunday night, and popular posts went viral; a meme about contestant Mitchell Wahl (and his chickens) was viewed by over 123,000 people within 30 minutes.”

TV2’s line-up took the biggest hit, with HD comedy Mike & Molly plummeting to 5.0% – 8.4%.

X Factor set up the network premiere of Sione’s 2: Unfinished Business to dominate the rest of the night, although the 25-54 audience was evenly split with Packed to the Rafters and Ghost Rider.

On Saturday, TV3’s CSI combo won the 8.30-10.30 race while earlier in the night the networks faced tough competition from Sky Sport 1’s Super Rugby (4.3% – 6.7%): MasterChef MasterClass averaged 3.5% – 6.2%; Ant and Dec’s Saturday Night Takeaway, 3.4% – 5.7%; and Saving Gen-Y, 1.5% – 3.6%.

Lousy ratings for Saving Gen-Y has prompted TV3 to burn off the series, with double-episodes screening from 7.30 this weekend.

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One Response to “HD Ratings: X Factor in Full Voice”

  1. Warning: preg_replace(): Unknown modifier '/' in /home/customer/www/screenscribe.net/public_html/wp-content/themes/headlines/includes/theme-comments.php on line 66
    April 22, 2013 at 2:37 pm

    Great to see X Factor NZ rating well … I loved it, not too sure about the Chicken Man 🙂

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