HD Ratings: X Factor Marks the Slot

TV3 won the ratings in all the key demographics on Sunday with its HD double-bill of The X Factor NZ and 2013 International Comedy Special.

The former averaged 11.6% – 14.1% over 90 minutes — the same as for its premiere — and the latter, 10.0% – 12.4% over two hours.

The comedy special screened opposite TV2’s HD premiere of I Am Number Four, which averaged a competitive 8.3% – 10.1%, and TV One’s Packed to the Rafters (5.2% – 8.8%).

Rafters lead-in MasterChef NZ rated 8.5% – 12.0%, which was 1-2 ratings points lower than two weeks earlier, the last time it didn’t have to compete with X Factor.

TV2’s comedies also are suffering in the face of the X phenomenon, with Mike & Molly slumping to 4.3% – 6.2% — or roughly half of its viewership of two weeks earlier in the 18-49, 25-54 and household shopper demos.

TV3 rated solidly Saturday, too, with its double-billing of Saving Gen-Y (3.4% – 4.5%) proving resilient opposite TV One’s MasterChef MasterClass (3.1% – 8.3%) and TV2’s Ant and Dec’s Saturday Night Takeaway (3.1% – 5.7%) in the younger demos.

CSI (4.3% – 8.1%) largely won the 8.30 hour while stablemate New York (3.8% – 8.2%) was competitive with TV2’s movie, My Sister’s Keeper (4.4% – 8.2%).

But The Voice Australia is proving to be a keeper for TV2, with Friday’s episode averaging a spectacular 11.2% – 17.0% opposite TV3’s Modern Family (3.7% – 5.0%), The New Normal (4.0% – 5.4%) and The Graham Norton Show (4.3% – 6.7%).

Twitter Digg Delicious Stumbleupon Technorati Facebook Email

2 Responses to “HD Ratings: X Factor Marks the Slot”

  1. When the LIVE shows for X Factor NZ begins, the ratings will go ever higher 🙂

  2. X Factor is one programme I’m avoiding like the plague.

Leave a Reply