HDTV Ratings: April 12-14

TV3’s HD premiere of America’s Next Great Restaurant last night proved to be no great shakes in the ratings.

It rated only 4.2%-4.8% of the key demographics compared to last week’s season finale of Nestle NZ’s Hottest Baker’s 5.9%-8.6%.

This impacted on Bones’ ratings, which were down sharply from the previous week, allowing TV2’s No Ordinary Family to out-rate it by several points after weeks of neck-and-neck competition.

Another of TV3’s HD staples, Sons of Anarchy, stalled on Wednesday, opposite TV One’s third-season premiere of Beyond the Darklands and on the back of stubbornly feeble ratings for lead-in Hawaii Five-0.

Anarchy drew 7% of 18-49 year-olds and 7.2% of 25-54 year-olds but only 5.4% of household shoppers with kids, whereas before TV One resurrected Darklands, it was rating 9.2%-11.3% of these demos.

However, another Nigel Latta-presented series, his HD Politically Incorrect Guide to Teenagers, was down on previous weeks because of TV3’s own slice of Darklands, the 60 Minutes interview with Anna Macdonald, whose husband, Ewen, has been charged with murdering her brother, Scott Guy.

Tuesday saw the ratings of TV2’s HD hit, Go Girls, continue to climb in most of the key demos, at the expense of TV3’s NCIS: Los Angeles.

Go Girls’ HD stablemate Off the Map won its slot with TV2’s target audience, 18-39 year-olds, and HHS/kids, but lost to TV One’s I Shouldn’t Be Alive in the 18-49 and 25-54 demos.