HDTV Ratings: April 16-17

Two of TV2’s biggest HD drawcards, Desperate Housewives and Go Girls, increasingly are being beaten in the ratings.

Monday’s Desperate Housewives lost to TV One’s Criminal Minds in both the 18-49 and 25-54 demographics, and although it was up with 18-39 year-olds, TV2’s target audience, it dipped with household shoppers.

But the steepest fall was in the 25-54 viewership, which dropped from 9.1% the previous week to 8.6% while Criminal Minds’ jumped from 10.1% to 11.5% (Homeland’s was steady on 6.5%).

This also hurt lead-out Revenge (6.4%), which was neck-and-neck in this demo with Person of Interest (6.6%) and CSI (6.1%).

And while both PoI and CSI enjoyed 18-49 gains over the previous week, Revenge was the same on 7.7% (although this was enough still to win the 9.30 hour).

On Tuesday, Go Girls was squeezed by TV One’s Nature’s Great Escapes and TV3’s NCIS.

Indeed, for the first time this season it lost to both series in the 25-54 race, rating 8.8% compared to Nature’s 10.7% and the crime show’s 9.4%.

Nature also beat it for 18-49 honours — 8.7% versus 8.5% — and CSI wasn’t far behind, on 8.2%.

And while GG was well ahead in the 18-39 and HHS demos, NCIS was up sharply in the latter (9.4% vs GG’s 10.9%) — although, ironically, its Los Angeles spin-off was down on the previous week.

While TV2’s HD comedies The Middle and Suburgatory continue to perform solidly, TV3’s Missing Pieces is rivalling the latter in the key demos and out-rated it among 25-54 year-olds.

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