HDTV Ratings: August 11-14
August 15, 2011 
2 Comments
The first in the Audi NZ Season of Sunday Theatre, Tangiwai, last night steamed ahead of the competition.
The HD premiere was watched by 14.5% of TV One’s target audience, 25-54 year-olds, compared to the movies Hancock, on TV2 (11.1%), and Charlie Wilson’s War, on TV3 (3.6%).
The 18-49 ratings were 11.9% for Tangiwai, 11.8% for Hancock and 3.4% for Charlie Wilson’s War; with household shoppers with kids, Tangiwai again won with 14.4%, followed by Hancock on 13.4% and Charlie Wilson’s War on 3.4%.
Earlier in the evening, Global Radar won the 7pm slot but TV3’s HD opposition, Raising Hope, is proving more competitive than Modern Family.
It scored a 25-54 rating of 7.1% (versus Global Radar’s 13%), an 18-49 rating of 6.3% (vs 10.6%) and an HHS/kids rating of 6.6% (vs 9.4%).
After several weeks of challenging TV One’s Hyundai Country Calendar’s supremacy at 7pm, TV3’s ITM Fishing Show could only lure 2.6%-4.5% of the key demos while TV2’s 7.30pm talent quest, The Voice, comfortably won its slot.
TV3’s Friday HD juggernaut, The Graham Norton Show, was down from previous weeks but still easily out-rated TV2’s The Vampire Diaires, although the race was much tighter with TV2’s 18-39 viewership than last week: 7.3% vs 6.3%.
TV3’s one-off HD airing of Family Guy narrowly beat the first of TV2’s Nikita in the age demos but tied with it among HHS/kids (Nikita ends its 9.30pm run this week).
TV One’s SD hit, Big Fat Gypsy Weddings, continues to dominate Thursday nights but TV3’s free-to-air HD premiere of the movie, Couples Retreat, was competitive with TV2’s Chuck, out-rating it among 18-39 and 18-49 year-olds but not 25-54 year-olds.
However, it drew twice as many HHS/kids: 9.6% vs 4.2%.
As a footnote, those dismayed by TV One’s decision to pull Justified after only five weeks will be even further disheartened to learn its replacement, Motorway Cops, drew significantly more viewers with its premiere: a 25-54 rating of 7% vs 4.2% for last week’s Justified – a leap that was mirrored in other key demos, too.
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August 15, 2011 at 6:23 pm
Phil, what are TVNZ doing with Nikita?
No word yet on when Nikita will resume but expect it to be late-night, in a 10.30pm slot where the rest of season one probably will run back-to-back with season two (as TV2 did with Fringe). TV2 will be keen to get it back on air quickly to maintain initial viewership — although the series wasn’t a hit at 9.30, it didn’t bomb, either, and it could still do decent numbers at 10.30 if re-instated sooner rather than later.