HDTV Ratings: August 24-27

Monday’s HD premiere of Knight and Day largely won its second hour against Private Practice but lost its first hour to Grey’s Anatomy.

The Tom Cruise movie averaged 6.8% – 8.4% of the key demographics, compared to Grey’s 10.9% – 16.1% and Practice’s 6.6% – 11.7% (Practice out-rated Knight only among household shoppers).

The night’s other HD double-bill, Unforgettable and Missing, finished third.

Unforgettable averaged 5.5% – 7.7% and the series finale of Missing, 3.3% – 5.6%.

Sunday’s season premiere of Nothing Trivial, in its new slot, proved nothing sensational.

It averaged 3.4% – 7.9% opposite the movies Eat Pray Love (5.8% – 6.9%) and Bride Wars (5.6% – 6.5%).

Eat Pray Love opened strongly off the back of My Kitchen Rules but viewership roughly halved in its first hour and by the end of its three-hour broadcast only a third of the audience was still watching.

Another NZ drama that TV One neglected to publicise as being in HD, the two-hour Cancerman: The Milan Brych Affair, averaged only 1.2% – 3.0%.

The Dominion Post’s Linda Burgess thought it “terrific viewing” and lamented it didn’t screen in an earlier slot but the Herald on Sunday’s Nick Grant felt the docudrama suffered from being neither dramatic nor authentic enough.

Saturday’s CSI dramas, New York and Miami, drew half the 25-54 viewership of Sky’s Bledisloe Cup coverage, which averaged 9.3% of this demo, while TV3’s Red Nose Day comedy marathon on Friday helped it to win the night, with the opening two hours averaging 7.0% – 9.7%.

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