HDTV Ratings: August 29

TV3’s HD premiere of Transporter 3 helped the network to win the night with its target audience, 25-54 year-olds.

The action movie also won its two-hour slot with 18-49 year-olds and TV2’s key demo, 18-39 year-olds.

However, in all of these demos it was a narrow victory over TV2’s HD double-bill, The Mentalist and Body of Proof, and among household shoppers with kids, Transporter 3 ranked second.

The ratings were:

• 25-54: Transporter 3,11.6% (29.7% share); The Mentalist, 11.1% (24.8%); Body of Proof, 8.9% (24.7%).
• 18-49: Transporter, 3,11.6% (30.6%); The Mentalist, 11.1% (25.8%); Body of Proof, 9.2% (25.9%).
• 18-39: Transporter 3, 9.8% (26.7% share); The Mentalist, 10.9%* (25.4%); Body of Proof, 9.1% (27%).
• HHS/kids: The Mentalist, 11.5% (24.5%); Body of Proof, 9.9% (26.3%); Transporter 3, 9.7% (24.5%).

* The Mentalist’s 18-39 rating was averaged over the hour whereas Transporter 3’s was averaged over two hours; if averaged over only the first hour, it was 10.9%.