HDTV Ratings: Horton Hears a Who vs Harry Potter 4

Even in SD, and three movies ago in the franchise, TV2’s Harry Potter and the Goblet of Fire proved more spellbinding last night than TV3’s HD double-bill of Dr Seuss’ Horton Hears a Who and Epic Movie.

Potter 4 easily beat both movies in all the major demographics, scoring strongest with household shoppers with kids: it averaged 13.9% of this viewership over nearly three hours, compared with Horton’s 9.1% average and Epic Movie’s 10.4%.

With TV3’s target audience for 2011, 25-54 year-olds, it averaged 10.1% compared with Horton’s 7.2% and Epic Movie’s 9.1%; with TV2’s demo, 18-39 year-olds, Potter 4 averaged 10.4% compared with Horton’s 7.5% and Epic Movie’s 10.8%.

Meanwhile, expect the latest Potter instalment, Deathly Hallows Part I, to bow on Blu-ray in time for Easter, and Part II to open in cinemas on July 14.

And if you missed the big Blu-ray news of the Consumer Electronics Show, all six Star Wars movies will be released on Blu-ray in September: as a Complete Saga with nine discs, and as two triple-disc trilogies: Original and Prequel.

According to The Digital Bits, the films will be offered on BD-50s with a bit rate of up to 40mpbs and new bonus material.

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