HDTV Ratings: June 16-19

Elle Macpherson and Cuba Gooding Jr on Friday’s The Graham Norton Show

NZ’s Next Top Model again helped TV3 to win Friday’s ratings competition.

Although it was largely beaten by TV2’s sitcoms in the key demographics, it built over the hour and delivered a strong lead-in to The Graham Norton Show, which won its slot, as did SD stablemate 7 Days.

There was more good news for TV3 on Saturday, when its ITM Fishing Show, after weeks of low ratings, narrowly beat HD rival Hyundai Country Calendar in the 18-49 demo (6.8% vs 6.3%) and barely lost to it in the household shoppers with kids race (7.6% vs 7.7%).

Even with 25-54 year-olds, it proved competitive: 7.5% vs 9.2%.

On Thursday, TV3’s Bones again beat TV2’s No Ordinary Family across the board while the latter’s Rescue 1 was down sharply with HHS/kids and dipped in TV2’s target demo, 18-39 year-olds, but still trounced the competition.

Last night, TV2’s Let’s Get Inventin’ made a strong return in HD, with 5.2% of 18-39 year-olds, but The Middle continues to struggle at 7.30pm opposite Sunday and 60 Minutes.

It won with 18-39 year-olds and HHS/kids but its popularity has slumped in an earlier slot with a weaker lead-in (re-runs of Two and a Half Men versus new episodes of The Big Bang Theory last year).

TV3’s Modern Family slipped to around 6% of the chief demos after last week’s resurgence while TV One’s HD competition, The Food Truck, was only slightly off the boil in its second week and easily won the slot with ratings of 9.8%-12.7% in the 18-49, 25-54 and HHS/kids demos.

At 9.30pm, TV3’s CSI: Miami finished third against TVNZ’s movies in the 18-49 and 25-54 demos.

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