HDTV Ratings: June 7-8

Part two of the HD Inside NZ season, 24 Hours: Police, rated exceptionally well in the face of much tougher competition than part one.

Last night saw the resumption of TV2’s HD sitcom powerhouses, The Big Bang Theory and Cougar Town, after being pre-empted the previous week for Comedy Jam.

Yet the doco’s ratings largely held up in the most important demographics: 8.7% of 18-49 year-olds (vs 9.3% last week); 9% of 25-54 year-olds (vs 9.7%); and 12.1% of household shoppers with kids (vs 12.8%).

It took a big hit from Big Bang in the first half-hour but the viewership doubled during the second half, opposite Cougar Town.

These ‘cops’ are rating twice as well as Hawaii Five-0’s did in the same slot for most of the year.

TV3 would have been heartened by Survivor: Redemption Island redeeming itself with better ratings, although it’s still drawing a third to a quarter of the viewership of TV2’s SD sitcoms, Two and a Half Men (which is now into re-runs) and $#*! My Dad Says.

At 9.30pm, Sons of Anarchy rated well, although viewership was down on the previous week because of higher ratings for TV One’s The Investigator.

TV3’s HD combo of What’s Really in Our Food? and Australian Federal Police was down sharply in the key demos on Tuesday, as TV2’s My Kitchen Rules continues to dominate the 7.30pm hour and TV One’s Coronation Street picks up steam with three of its best concurrent storylines in weeks.

And whereas TVNZ’s 8.30pm shows increased their popularity this week, TV3’s NCIS: Los Angeles was 2-3 ratings points lower overall.

At 9.30pm, TV2’s Private Practice easily won the hour with 7.9% of TV2’s target audience, 18-39 year-olds (HD stablemate Grey’s Anatomy drew twice as many), 8.4% of 18-49 year-olds, 10.9% of 25-54 year-olds and 13.5% of HHS/kids.

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