HDTV Ratings: March 1

Ratings aren't looking up for the NCIS: LA in its new slot

NCIS: Los Angeles was no match for Go Girls when it took over Hawaii Five-O’s slot last night.

TV3’s spin-off rated lower than Five-O in all the key demos while the TV2 chick hit increased its audience.

It was watched by 14.5% of 18-39 year-olds (vs NCIS’s 3.9%), 12.6% of 18-49 (vs 4.9%), 13.1% of 25-54 (vs 6%) and 14.6% of household shoppers with kids (vs 8%).

The last time Five-O aired 8.30pm Tuesday, it drew 5.2% of 18-49, 6.1% of 25-54 and 9.8% of HHS/kids; in its previous 9.30pm Tuesday slot, NCIS: LA was watched by 6% of 18-49, 6.8% of 25-54 and 9.8% of HHS/kids.

Switching Wednesday’s SVU to 9.30pm Tuesdays boosted both its viewership’s and the time slot’s opposite TV2’s HD rival, Off the Map, which drew 7.5%-%10.2% of the major demos.

SVU’s ratings climbed from 4.9% of 18-49, when it previously aired, to 7.1%, from 5.7% of 25-54 to 9.3%, and from 9.2% of HHS/kids to 10.4%.

Its popularity also was helped by TV One’s 9.30pm newcomer, Heston’s Feast, rating lower than its predecessor, I Shouldn’t Be Alive.

Meanwhile, TV3’s HD reality half-hour, Missing Pieces, more than halved its viewership of HHS/kids, attracting only 6.7%, and also slipped in other demos.

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