HDTV Ratings: March 28
Those Almighty Johnsons continue to flex their ratings muscle, with last night’s episode beating Brothers & Sisters in two key demographics and jumping nearly three ratings points higher in a third.
Its 18-49 viewership was steady, on 9.5% (versus Brothers & Sisters’ 9%) while its 25-54 rating climbed from 9.2% the previous week to 11% (vs B&S’ 9.2%).
But the biggest jump came with household shoppers with kids, up from 8.6% to 11.3% — although it was beaten by B&S’ 13.7%.
Another of TV3’s local HD show also improved its ratings last night. Bigger Better faster Stronger drew 6.2% of 18-49 (up from 5.7% the previous week) and 6.6% of 25-54 (up from 5.4%) but dipped with HHS/kids (down from 6.3% to 4.7%).
Desperate Housewives resumed its ratings supremacy, opposite Criminal Minds and CSI at 8.30pm, both of which were down in the key demos.
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