HDTV Ratings: May 16
Situation Critical summed up not only Justin Beiber’s fate in last night’s CSI but also the ratings challenge facing TV One’s HD reality half-hour of the same name.
It returned last night at 8.00, only to be crushed by TV3’s HD opposition, Drug Bust, and TV2’s My House My Castle.
In the 25-54 demographic that both TV One and TV3 chase, Situation Critical rated 7.5% and Drug Bust, 16.2%.
The organ transplants series didn’t fare much better in the 18-49 demo — 5.9% vs Drug Bust’s 14.5% — or among household shoppers with kids: 8.5% vs 17.5%.
Drug Bust won in all of these demos as well the 18-39 year-olds TV2 targets.
TV2 owned the rest of the night, however, with its HD juggernauts Shortland Street, Desperate Housewives and Brothers & Sisters.
Nonetheless, TV One’s Castle rated exceptionally well, with an unusually high 9% of 25-54 year-olds opposite Californication’s 5.9%; it also drew marginally more 18-49 year-olds (6.6%) but fewer HHS/kids (7.1%).
Justin Beiber’s final turn in CSI didn’t boost its appeal, with ratings being lower in all the major demos except 25-54.
Warning: preg_replace(): Unknown modifier '/' in /home/customer/www/screenscribe.net/public_html/wp-content/themes/headlines/includes/theme-comments.php on line 66
May 19, 2011 at 12:18 pm
See? Us 25-54 year-olds tuned in to watch this soon-to-be-irrelevant teen idol get shot multiple times!