HDTV Ratings: November 14-15

Meat Loaf’s meltdown on last night’s The Celebrity Apprentice helped the HD reality challenge to win its two-hour slot for the first time this season.

It averaged 10% of TV2’s target audience, 18-39 year-olds, versus 9.5% of NCIS and 7.2% of NCIS: Los Angeles on TV3, and 13.1% of household shoppers with kids vs the NCIS combo’s 11% and 7.1%.

Compare this to last week’s episode of Apprentice, which rated only 6.8%-7.8% of the key demographics.

It was a tighter contest with 25-54 and 18-49 year-olds, with NCIS averaging a slightly higher rating than the first hour of Apprentice but the latter topped LA.

Meanwhile, TV One’s Coronation Street strategy continues to cost it viewers on Tuesdays, with last night’s replacement for the soap (which now screens Thursdays and Fridays), a re-run of Intrepid Journeys, rating only 4.6% of 25-54 year-olds.

On Monday, TV3 won the night with 25-54s.

But the first half of its movie, I, Robot, still lost to TV2’s HD titan, The Mentalist: 9.2% vs 10.5%, with the gap much wider in other demos.

TV One’s HD re-run of Criminal Minds, which it hastily scheduled to replace the US version of Dancing With the Stars, finished third for the hour with 5.5%-5.9% of the key age demos, and 8.7% of HHS/kids.

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