HDTV Ratings: November 23-27

It wasn’t just John Key who was on a roll at the weekend – so, too, was TV3, which won Friday and Saturday nights outright, and dominated the 18-49 ratings on Sunday.

It's Complicated's Meryl Streep and Alec Baldwin

TV3’s election night coverage was more popular than TV One’s on Saturday while its HD premiere of It’s Complicated on Sunday was a big hit with household shoppers, averaging 12.7% compared to Zombieland’s 9.2% on TV2.

Zombieland had the edge with older demographics – 9.9% of 25-54 vs 9.2% for Complicated, 11% of 18-49 vs 9.1% — but TV3 still had more 18-49 support for the night overall, with 60 Minutes out-rating TV One’s Sunday and TV2’s HD sitcom, The Middle.

And with TV2’s target audience, 18-39 year-olds, 60 Minutes averaged the same as The Middle: 9.1%.

Meanwhile, TV3’s Raising Hope averaged 5.1%-5.7% of the age demos, and with 18-39s, only two points separated it and TV2’s re-run of Two and a Half Men.

On Friday, TV3’s HD duo of X Factor USA and The Graham Norton Show, and Kiwi comedies 7 Days and WANNA-BEn largely dwarfed everything else across the board.

X Factor also is bolstering TV3’s Thursday ratings, providing a competitive two-hour alternative to TV2’s reality line-up while the season finale of Rove LA posted some of the chat show’s highest ratings (it won the 9.30 hour with 18-49s and 25-54s, and tied with 18-39s).

On Wednesday, TV One’s HD double-bill of Winners and Losers and Harry’s Law continues to out-rate TV3’s Underbelly: Razor and The Borgias among 25-54s, 18-49s and HHS/kids but is level-pegging with 18-39s.

TV2’s HD alien invasion thriller, V, is rating poorly at 10.30, averaging only 1.7% of 18-39s compared to 2.7% for Chuck on Thursday and Supernatural’s season finale on Friday.