Home Sweet Home for Modern Family

Fans of one of the best-looking HD comedies on TV, Modern Family, will be able to see the show within weeks if not days of the US from next month.

MediaWorks today announced it had closed a deal with 20 Century Fox TV Distribution that included free-to-air rights to not only season nine but also all the previous seasons.

“MediaWorks is committed to bringing Kiwis the absolute best in comedy and entertainment,” MediaWorks Head of Programming & Acquisitions – TV and Digital, Ben Quinn, said in a statement,

“We are delighted to be able to bring this truly hilarious family favourite back to Three.”

Three relinquished rights to the comedy four years ago when financial woes forced it to renegotiate its output deal with Fox (which led to TVNZ 2 picking up The Simpsons and Family Guy).

Giving up Modern Family was a surprise, given Modern Family’s potential to develop into a long-running hit — although the network was never able to maximise its appeal here.

Prime also botched its prospects, first by airing it in SD, then waiting until late in the year to air double-eps back-to-back.

The series concludes next week after typically averaging fewer than 1% of Prime’s 25-54 demographic.

In the US, season eight averaged a 2.1 rating in the 18-49 demographic and 6.88 million viewers. “Compared to season seven, that’s down by 18% in the demo and down by 13% in viewership,” reports TV Series Finale.

Even so, it remains “TV’s second highest-rated comedy, behind CBS’ The Big Bang Theory,” and was  renewed for two more seasons.

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One Response to “Home Sweet Home for Modern Family”

  1. I genuinely didn’t realise it was still going. Prime didn’t know what to do with it clearly. Should have been stripped weeknights at 5 before the news. I suspect Three will relish having it back. Perhaps stripped over summer in place of The Project?

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