Hot Off the Press Release: New Cricket Deal for Spark Sport

Spark Sport will stream live international cricket from tonight with day one of the first test in the West Indies tour of England.

It’s the result of a four-year deal for all international and domestic cricket matches played in England under the England and Wales Cricket Board.

Here’s the media release:

English Cricket moves to Spark Sport with the return of International Cricket

Spark Sport customers will be treated to the global return of live International Cricket with the streaming provider securing the exclusive New Zealand rights to all international and domestic cricket matches played in England under the England and Wales Cricket Board (ECB) for the next four years.

The deal will kick off tonight with the West Indies Test Tour of England involving three Tests in 21 days, starting at Southampton’s Ageas Bowl, Wednesday July 8, 10:00pm NZ time. The series has been named the #raisethebat series in tribute to key workers who have helped during the COVID-19 pandemic.

It also covers the various competitions played under the ECB banner, including all men and women’s home internationals, the County Championship, the Vitality Blast, the Royal London Cup and The Hundred which has garnered plenty of interest from the cricketing world.

Head of Spark Sport, Jeff Latch says, “Spark Sport customers can now enjoy compelling year-round cricket coverage with us already securing the rights for the New Zealand Summer of Cricket for the next 6 summers.

“England holds a rich cricket history and the fan base is engaged from grassroots right through to the professional level so it’s great to know that Spark Sport will play a pivotal role in growing the game as a key delivery partner in New Zealand.

“England’s staunch New Zealand fan base can look forward to scheduled future international events of the deal including India’s five Test Tour of England in 2021 and a bumper 2022 Summer which is set to feature Test tours by South Africa and New Zealand, marking the first time the Blackcaps will play a Test series in England since 2015.”

England and Wales Cricket Board Chief Commercial Officer Tony Singh says, “This is a great partnership for cricket fans in New Zealand, and we hope viewers will enjoy watching the first international Test cricket to be played since the COVID-19 outbreak with next week’s #raisethebat series between England and the West Indies.

“This deal means fans will also be able to see some of the world’s biggest stars and coaches in the unmissable first season of The Hundred, our action-packed new 100-ball cricket competition which launches next year, and New Zealand’s tour of England in 2022.

“We’re excited to be working with Spark Sport as it pioneers a fresh approach to sports delivery in New Zealand.”

Spark Sport will provide ancillary content which will include highlights packages, interviews and archive footage.

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3 Responses to “Hot Off the Press Release: New Cricket Deal for Spark Sport”

  1. Spark Sport subscribers are seeing a 25% price increase from early September.

  2. Crikey! That seems steep. Thanks for the alert, Mike. The NZ Herald reports Spark has only disclosed the price hike in a letter to subscribers.

  3. It’s always good to see the NZH reporting it like a Spark press release. The headline of a 25% increase would get more clicks … but cant risk upsetting Spark.

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