Hot Off the Press Release: Team NZ Wins Big for TVNZ

TVNZ reports yesterday’s America’s Cup win by Emirates Team New Zealand notched up 1.4 million viewers and broke streaming records.

Here’s the media release:

1.4 Million Tune Into TVNZ’s 36th PRADA America’s Cup Final Broadcast Coverage

Emirates Team New Zealand’s victory in the PRADA America’s Cup was watched by 1,395,100* New Zealanders on TVNZ yesterday. TVNZ’s Director of Content, Cate Slater, was buoyed by the enthusiasm of Kiwis who watched the action live as it unfolded.

“A huge 1,395,100 people watched TVNZ’s 36th PRADA America’s Cup broadcast coverage yesterday, and a further 181,475* streamed the coverage via TVNZ OnDemand, showing just how much this event has resonated with Aotearoa.

“And it’s not just the final day that drew the attention of people across the country, the whole event including the World Series, Christmas Cup, Prada Cup and finally the America’s Cup, saw 2,674,600** people tuning in at some point to enjoy the action on the water.

“The final broke TVNZ OnDemand concurrent live streaming records, with the greatest number of simultaneous streams ever seen on the platform.”

The dedicated TVNZ production team delivered all the live action with local commentary, analysis and entertainment. Sailing commentator Peter Lester, a key member of the TVNZ team, reflected on the past months.

“It has been a magnificent experience to be part of the world class TVNZ crew delivering coverage of the 36th America’s Cup from Auckland’s harbour to all of New Zealand. We’ve witnessed incredible technology at play and the skill of the 150 people that work at Emirates Team New Zealand.

“Our sailors, led by Peter Burling, showed a phenomenal display of expertise and tenacity to seal the win. To see so many New Zealander’s watching on TV and OnDemand as well as on and around the harbour, proves what a fantastic spectator event the America’s Cup is.”

*Source: Nielsen TAM, 17/03/21, Overnights, Cume Reach, TVNZ 1 and DUKE. incl. TVNZ +1. Total reach includes Big Race Day, live racing, highlight, filler, and replay. Youbora TVNZ 1 15:00-18:00

**Source: Nielsen TAM, 17/12/2020 – 17/3/2021, Consolidated, to 9/3/21 TVNZ 1* and DUKE*, Cume Reach, incl. TVNZ+1. Includes replays, highlights, filler, Big Race Day.

And ahead of yesterday’s win, TVNZ Sales reported these viewing stats:

Last Wednesday more than 1 million viewers tuned into TVNZ 1 for the first race of the 36th America’s Cup presented by PRADA, achieving an average rating of 12.5 (AP5+)1. The impressive size of this audience shows the nation’s support of Emirates Team New Zealand as they embark on their defence of the world’s oldest sporting trophy.

An additional 147,000 live streams were generated on TVNZ OnDemand, showing New Zealanders desire to keep across all the action on the water from work, at home or on the move2!

Over the weekend New Zealanders continued to get behind the event and cheer our sailors on! More than 1.5 million people watched the America’s Cup coverage on linear TV across Friday, Saturday and the coverage on Sunday afternoon3. Over on TVNZ OnDemand Simulcast viewers were also eager to catch the action live, generating a massive 458,431 live streams3.

On Monday afternoon over 1.1 million people watched the America’s Cup racing on linear TV, with race 7 rating a 12 and race 8 rating a 17.5 (AP5+)4.

New Zealanders also chose to catch up on the action as it suited them. In the last 7 days, TVNZ OnDemand has had an additional 499,154 VOD streams4.

Who will take out the 36th Americas Cup? Will it be Emirates Team New Zealand? The 36th America’s Cup presented by PRADA continues this afternoon live on TVNZ 1 and TVNZ OnDemand.

Source 3: Youbora, Nielsen TAM, 12/03/21-14/03/21, Overnights, Cume Reach, incl. TVNZ+1. Source 4: Youbora and Nielsen TAM, 15/03/21, , Overnights, TVNZ 1*, AUD%, Cume Reach,  incl. TVNZ +1. * Total reach includes Big Race Day, live racing and highlight.

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One Response to “Hot Off the Press Release: Team NZ Wins Big for TVNZ”

  1. Good to know that the high-water mark for live streaming is 147,000. Thats a really high number (sic) in the context of 1.7m households (or 5m individuals).
    I wonder how many livestreamed it like I did, via YouTube, with superior coverage.

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