Hot Off the Press Release: TVNZ OnDemand Goes Interactive

TVNZ is offering a world first with an Interactive Connected TV initiative for TVNZ OnDemand that works on Chromecast and Android TV.

The new service lets advertisers customise their video content so viewers can use their remote controls to learn more about products and brands.

Here’s the media release:

Interactive Connected TV is now available on TVNZ OnDemand!

With the number of people using Connected TVs surging, we’re excited to be launching our Interactive Connected TV advertising innovation to help brands further connect with customers.

Interactive CTV lets brands customise their usual video content so viewers can use their remote to find out more about the brand and product, increasing the time they spend focused on your ad. Two formats are available: Interactive CTV Overlay and Interactive CTV Expand.

Partnering with Innovid, TVNZ is the first in the APAC to launch the product and the first partner in the world to offer Interactive Connected TV on Chromecast and Android TV.