Keeping Up With Kiwi Comedy

MediaWorks reports the first of Three’s Kiwi comedy pilots, Mean Mums, won its 8.30 Sunday slot with 6.4% of the network’s target audience, 25-54 year-olds.

It earned a 28.9% share of this demographic on the back of The Block NZ’s 9.5 rating/28.9 share (these figures include both Three and Three +1).

Mean Mums’ lead-out, the free-to-air premiere of the movie Keeping Up With the Joneses, also won its slot, with a 3.1 rating/16.5 share.

The Block NZ is continuing to perform well on ThreeNow, with VOD streams up 34% on the same point last season and Fanzone impressions are up by 37%,” MediaWorks says.

“Live streaming numbers for the show are also growing, hitting a 69% increase on last year’s result.”

Next Sunday will see The Block’s live auction finale double-billed with the return of Married at First Sight NZ.

Mean Mums was the first of five unique pilots to play out this week as part of what MediaWorks overhypes as a “revolutionary fresh” concept  — Comedy Pilot Week (the programming might be novel but the inspiration dates back nearly 60 years to the BBC’s Comedy Playhouse):

The aim is to celebrate new comedy talent with a platform where they can showcase their sitcom ideas, and last night’s timeslot win from Mean Mums is confirmation that good Kiwi comedy has a home on Three.

Viewers are encouraged to watch all five pilot episodes this week and support their favourite on social media using the hashtag #ComedyPilotWeek. Viewer feedback, ratings and reviews will help determine which pilot will be turned into a fully-fledged comedy series for next year.

Comedy Pilot Week continues tonight with Sidelines, followed by The Lonely Hearts Motel, while Golden Boy will air on Tuesday, and Wednesday concludes with Mangere Vice.

Stuff entertainment editor Steve Kilgallon called Mean Mums “a slight, but really promising piece” and praised Golden Boys for “some cutting bits of insight into the nature of fame, celebrity and small-town life … both are better than 90 per cent of the stuff on our screens.”

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3 Responses to “Keeping Up With Kiwi Comedy”

  1. Have you guys watched Maniac on Netflix? I just finished it and absolutely loved it, it’s such a clever show :)

  2. Yet another show to add to my ridiculously long list of what-to-watch-next. Without giving away spoilers, did you realise there won’t be a season two? Here’s why

  3. AW, that’s sad that there won’t be a season 2 but still it probably doesn’t need one anyway unless they went with a different cast but anyhow it’s definitely worth watching, it’s excellent.

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