Kiwi Yarns Now on Video

Podcast Kiwi Yarns now can be seen and heard as the latest addition to Stuff’s video content slate.

The first video episode features news anchor Samantha Hayes and can be streamed from today.

Here’s the media release:

Brodie Kane’s Kiwi Yarns launches new video format from Stuff’s state-of-the-art studio

Brodie Kane’s popular Kiwi Yarns podcast will now be video-led, produced at Stuff Group’s augmented reality studio facility in Auckland.

Kane will sit down in a custom-designed virtual set to yarn with remarkable Kiwis from all walks of life.

The episodes will feature the same long-form, in-depth chats that have made the podcast a hit across the motu, while offering an even more engaging and immersive audience experience through multiple camera angles and a cosy bach-style set.

Stuff Digital Managing Director Nadia Tolich says Kiwi Yarns is the latest in a string of video content produced from Stuff Group’s custom-built Auckland studio – which is available for hire.

“We have some of the best broadcasting talent in the country, be they on camera, on the studio floor or in the control room.

“We deliver ThreeNews every night live at six from our studio, and work with content partners to produce a number of brilliant programmes in the studio like Paddy Gower’s The F#$%ing News and The Hui.

“I know our audience will love this new video format for Kiwi Yarns and feel even more part of the conversations Brodie has with awesome Kiwis each week.”

Stuff Commercial Director Brand Connections Jaana Collins says the enhanced video-led podcast experience Stuff Group offers is great news for brands.

“With Kiwi Yarns now video-led, the integration opportunities on offer for brands have become even more compelling.

“Podcasts are already an effective brand channel because of their direct, intimate nature. Our new video format means our commercial partners can engage with Brodie’s loyal audience and the wider Stuff audience in a more dynamic and impactful way.”

The first video episode from the new virtual set debuts today, March 31, and features ThreeNews presenter Samatha Hayes sharing tales of her childhood, career and family life.

It will be available to watch on New Zealand’s largest news site stuff.co.nz, the Kiwi Yarns homepage and Stuff social media channels including YouTube – as well as all major podcast platforms.