Neon to “Drop” Industry Early

Sky will make all of the series Industry available for streaming on Neon five weeks ahead of the high-stakes drama completing its linear run on SoHo.

Industry will be released in its entirety online on December 2 following HBO’s decision to drop all of it on HBO Max this week as a Thanksgiving weekend stunt.

“This is the first time fresh episodes of an HBO original series will make their premiere on HBO Max,” Deadline reports.

“So far HBO originals, including Industry, land on HBO Max after their premiere on the premium cable network.

“While available on HBO Max, the remaining five episodes of Industry will also air on HBO weekly on Mondays at 10 PM, with the season’s final two episodes airing back-to-back on Dec. 21.”

While Sky has premiered series on Neon ahead of SoHo, Variety observed HBO was wading into “uncharted programming waters” with the Industry initiative:

Sources with knowledge of the decision say that all the episodes were already finished, so releasing them en masse over Thanksgiving weekend is a play at drawing more attention to the series. News of the mid-season episode drop comes right after the third episode’s airing, and also only five days after the revelation that Wonder Woman 1984 is being released both in theatres and on HBO Max the same day, as WarnerMedia experiments with different ways to boost its fledgling streamer’s subscriber count.

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2 Responses to “Neon to “Drop” Industry Early”

  1. It’s a niche series that will only appeal to a certain audience. From what I’ve seen so far of the series HBO are dropping this on HBO Max before the audience decides it’s not really worth slugging it out on cable – and having very little audience left to watch it elsewhere.

  2. It’s certainly divided critics and viewers, Mike. Will be interesting to see if HBO renews it or limits it to one season like Vinyl.

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