New Look for Crimestoppers
May 1, 2022 
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Top-rating Police Ten 7 is being rebranded Ten 7 Aotearoa and will launch on Thursday (TVNZ 2, 7.30).
The refresh coincides with its 20th year on air and follows charges of racial stereotyping after former host Graham Bell’s straight talking came under fire.
Here’s the media release:
Rob Lemoto and Sam Wallace host TVNZ’s new-look Ten 7 Aotearoa
Detective Senior Sergeant Rob Lemoto and Coast radio’s Sam Wallace will co-host a new iteration of TVNZ’s Police Ten 7 with the launch of Ten 7 Aotearoa.
The top-rating police show has been a viewer favourite since its debut in 2002. Now in its 20th year on air, the show returns to TVNZ 2 on Thursday 5 May with a brand-new name, a new hosting line-up and a refreshed look at policing in New Zealand.
Ten 7 Aotearoa will bring back positive and popular elements of Police Ten 7 which highlight the vital work of the New Zealand police, with the new name signifying the programme’s increased focus in featuring a broader range of communities around New Zealand.
The introduction of Sam Wallace will see him reflect the voice of the community and will enable Detective Senior Sergeant Rob Lemoto to focus on delivering the policing side of the show. Sam will thread the stories together while Rob will lead the ‘Crime of the Week’, ‘wanted to arrest’ or missing persons segments, with a focus placed on creating safer communities together.
Host of the show since 2014, Detective Senior Sergeant Rob Lemoto is looking forward to showcasing the new-look series to viewers.
Rob says, “I’m incredibly proud of what Police Ten 7 has achieved over the past two decades but I’m excited to bring a refreshed version of Ten 7 Aotearoa to viewers. A total of 709 episodes have aired since July 2002 and we’ve seen a huge number of crimes solved as a result of the show and I can’t wait to carry that success on into the future.”
Having been an avid viewer for many years, Sam Wallace is excited to be part of a show that helps create safer communities for Kiwis.
Sam says, “I’ve always been a fan of Police Ten 7 and it feels very special to be asked to be involved in a show that seeks the public assistance for high priority crimes and that’s an exciting and rewarding prospect. I can’t wait to co-host the show alongside Rob and be part of something that truly makes a difference.”
The series gives viewers the chance to help solve serious crimes and the success is down to the public’s willingness to come forward with information. Call Ten 7 Aotearoa on 0800 107 4636 if you have information that can help.
Ten 7 Aotearoa will debut its 2022 season on Thursday 5 May, 7.30pm, TVNZ 2.
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May 1, 2022 at 9:50 am
Is this targeting Maori audience and or criminals?