New Season: Top Gear Revs Up Thursdays for TV3

TV3’s Top Gear is not only rating streets ahead of when it screened on Prime but also is overtaking TV2’s Thursday night warhorses in crucial demographics.

Last week’s Patagonia special averaged 5.5% – 8.2% of the key demos to be neck-and-neck with TV2’s Police Ten 7 (5.6% – 8.5%) in the 25-54 race and close behind among viewers 18-39 and 18-49.

It roared past TV2’s (Highway Patrol 4.7% – 5.8%) in all the key demos and also topped the first half of TV2’s The Flash (5.5% – 6.4%).

But TV1 wasn’t left standing idle, with its MasterChef Australia (3.2% – 7.0%) steaming along towards the season finale and winning the 7.30 hour with viewers 25-54.

Aussie drama series Offspring also is proving sprightly, averaging 2.4% – 6.0% to scoop the 25-54 demo.

TV3 lost ground when Mission: Impossible III started but the re-run still rated a competitive 3.8% – 6.6% to dominate post-9.30, although TV2’s Arrow (4.8% – 6.1%) was more popular in the younger demos.

TV3’s investment in Top Gear is part of a strategy to “own” 7.30, which it’s realised immediately with The X Factor NZ (see below) but not Wednesday’s Road Cops/Gold Coast Cops combo.

TV2 continues to dominate Wednesdays with its comedy block, although the 2015 newcomers aren’t rating as well as in the zone’s Big Bang Theory heyday, while TV3’s Gallipoli is struggling (3.3% -0 4.3%).

But its documentary series Age Gap Love (2.3% – 3.0%) is competitive with TV2’s time slot-winning Agent Carter (2.6% – 4.6%).

As for X Factor NZ’s second season, TV3 reports 1.3 million viewers tuned in to the first week.

All three episodes were #1 in their time slots in the key 18-49 and 25-54 demographics and Tuesday’s even won the 5+ race. 

During all three episodes, #xfactornz was the #1 trending topic in New Zealand on Twitter and the show has more than 172,700 Facebook fans.


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One Response to “New Season: Top Gear Revs Up Thursdays for TV3”

  1. It’s a shame it’s taken so long for Top Gear to be screened in HD. The last couple of weeks they have even gotten back to being a car show with several important cars reviewed and no stupid races or re-inventions of the wheel.

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