New Season: Will Beefcake Top Kitchen Hit?
TV3’s dating contest has proved competitive against TV2’s mega-hit, with the gap between them in key demographics sometimes narrowing to a couple of rating points.
But TBNZ has never gained the upper hand, although that could change with tonight’s penultimate episode and Wednesday’s season finale, when Arthur Green will take the two remaining bachelorettes home to meet the folks.
The two nights should provide MKR with its toughest competition yet.
While the Aussie hit remains extraordinarily popular here, TV3’s counter programming with TBNZ and X Factor NZ has seen it go off the boil.
Monday’s episode averaged 9.6% – 10.7% of the key demos against XFNZ’s 6.2% – 7.0%.
Same time last year MKR averaged 11.4% – 16.2% on the back of a stronger hour-long Shortland Street and against weaker competition.
Even so, TV2 still comfortably won the night with lead-out The Mysteries of Laura (6.3% – 8.2%) beating Stalker on TV1 (2.7% – 4.5%) and The Blacklist on TV3 (4.7% – 5.8%).
At 8.00, TV2’s Black-ish averaged 3.8% – 4.6% opposite 3.5% – 5.7% for Nigel Latta Blows Stuff Up on TV1.
TV1’s re-run of Frozen Planet (3.6% – 5.9%) on Saturday proved surprisingly sturdy, winning the 7.30 hour in three of the four key demos.
And on Friday TV3’s light-ent line-up out-gunned TV2’s comedy re-runs and network premiere of 2 Guns, with the latter being competitive only among household shoppers with kids.
Thursday’s premiere of Our Zoo was a disaster for TV1, averaging only 2.7% – 3.9% against 5.1% – 9.8% for TV2’s The Flash.
TV2 was also tops on Wednesday, with MKR, The Big Bang Theory and 2 Broke Girls, while Tuesday at 8.30 was one of the week’s most competitive slots in the 25-54 stakes, with TV1’s Person of Interest, TV2’s How to Get Away With Murder and TV3’s NCIS neck-and-neck.