New Season: X Factor Shocker Just What the Show Needs?

The shock sacking of two of the judges on The X Factor NZ could be just what the talent show needs to get back on top.

The appalling comments of Natalia Kills and Willy Moon on Sunday’s live broadcast aren’t all that will have MediaWorks executives worried.

The previous Sunday’s edition won all four commercial demographics (6.1% – 9.3%) whereas this weekend’s longer, two-hour telecast (5.9% – 9.1%) topped only the 25-54 and household-shoppers-with-kids demos.

But even within these demos it wasn’t always first choice. TV2’s comedies The Big Bang Theory (7.2% – 10.4%) and 2 Broke Girls (7.0% – 9.0%) scored season highs against X Factor’s last hour and largely beat it in all the core demos while the first half-hour took a hammering from TV1’s Sunday.

TV2’s movie Hoodwinked Too! was also competitive, averaging 6.5% – 8.7% from 7.00-8.30 to beat X Factor in the 18-39 stakes and challenge it in the 18-49 and HHS/k demos.

Despite the bad press, the ill-judged judges’ remarks should heighten interest enough in tonight’s results show to help it win the slot.

Sunday’s broadcast, meanwhile, helped lead-out Little Miss Sunshine (1.7% – 3.8%) to dominate with viewers 18-39 and 18-49, leading to TV3 winning the night in the 18-49 and HHS/k demos.

TV1’s In the Club continued to struggle for membership, with episode two averaging merely 2.2% – 3.4% ahead of the final of The Missing (0.9% – 2.7%), while TV2’s Gotham mustered only 2.3% – 3.4%.

The night’s peak-hour ratings and shares for the HD channels were:

On Saturday, TV1’s Along for the Ride at last clocked up a win in the 25-54 race while Our World lead-out Wildest Latin America improved on predecessor The Great Bear Stakeout to average 3.1% – 5.2% and dominate in the same demo.

Otherwise, TV2’s movies Pocahontas and My Sister’s Keeper were the night’s biggest free-to-air drawcards.

On Friday, TV3’s Graham Norton Show and 7 Days were tops in the 25-54 and HHS/k demos while at 7.30 TV2’s re-runs of Mom and The Big Bang Theory won the hour in all the key demos except 25-54, which has shored up the slot ahead of Jono and Ben’s March 27 debut on TV3.

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