Popstars to Pop Up as TVNZ Simulcast
In a unique programming gambit, TVNZ 1 and TVNZ 2 will simulcast the April 12 premiere of Popstars.
The latest twist on the talent quest format will screen 7.30 Monday-Wednesday but for one night only will go out on both TVNZ channels at the same time.
Clearly TVNZ wants to maximise sampling of the series, which has broadened the original girl band concept to include duos, soloists and groups — especially since it’s being launched opposite Three’s chart-busting crowdpleaser, Married at First Sight Australia.
It’s experimented with this strategy on other local series by scheduling same-week repeats or running them on different nights across TVNZ 2 and Duke, as it will do with the upcoming Patriot Brains.
But this will be the first time the broadcaster’s locked off the same ultra-primetime slot to launch a series on both of its flagship networks.
Presumably, it thought the initiative a novel way of connecting with fans of the original Popstars in the ’90s, who now would fit the older TVNZ 1 demographic, while introducing the concept to a new generation on the younger-skewing TVNZ 2.
TVNZ 2 also will repeat each night’s broadcast the following day at 11.05am.
The new Popstars is a TVNZ 2 partnership with Screentime New Zealand and Warner Music New Zealand.
One of the original show’s fans, New York based Grammy Award winning singer Kimbra Lee Johnson, will be the head judge on a panel that includes Nathan King and Vince Harder.
The first week’s episodes will cover auditions at The Civic Theatre in Auckland and The Isaac Theatre Royal in Christchurch.