Pukka Ratings for COVID-19 Cooking Show

The new Jamie Oliver series, Keep Cooking and Carry On, was the fifth most popular programme of the week it premiered in the 18-54 demographic.

Jamie Keep Cooking and Carry On started with a sizzle, rating 9.8 for AP 25-54 and an 11.3 for AP 5+,” TVNZ Sales reports.

“The premiere episode reached a total of 790,000 New Zealanders AP 5+.”

The week starting April 8 also saw a “massive” 3.2 million viewers watching TV while TVNZ 2 posted its highest all-day ratings so far this year.

Here are TVNZ Sales’ infographics:

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5 Responses to “Pukka Ratings for COVID-19 Cooking Show”

  1. Any news ratings for Prime News – First at 5:30 Philip? It would be interesting to see how it is doing and whether it has grown market share since the MediaWorks takeover. I do notice little promotion or publicity for the show in terms of marketing but maybe this might have something to do with MediaWorks not wanting it to overshadow its flagship Newshub Live at 6pm.

  2. Hey, Leo. I haven’t seen the ratings during lockdown but in the third week of March it averaged 1.0% – 2.0% of Prime’s 25-54 demo, which was competitive with Three’s Millionaire Hot Seat. It also was often Prime’s most watched programme of the night. In the first week of March, before the heightened interest in news because of COVID-19, it averaged 0.4% – 1.2% of 25-54s.

  3. Cheers Philip for always answering our queries, whether big or small. Interesting that it is competitive with Three’s news lead in. The programme needs more promotion in my opinion and further extension with the addition of a late night and early morning bulletin. I think I’ve asked this before but can’t recall what was said but are you thinking of introducing daily ratings like the old Throng website used to provide?

  4. Thanks, Leo, always happy to respond. One of the reasons I set up this site was to help provide an insight into how programming decisions are made and the factors that shape network schedules. I would love to offer a daily ratings service like Throng did but, as I understand it, that was part of a sponsorship arrangement with Freeview (plus one of Throng’s founders was a data cruncher). NZ is possibly unique as a broadcast market in that none of the networks or an audience measurement company daily distribute overnight figures to media. And to pay Nielsen a subscription is way beyond this site’s capability. Instead, I rely on other sources, which means ratings coverage is sporadic and limited. I’m not even sure if continuing with the overnights post-lockdown is worth it given programmers focus more on consolidated and streaming data that I can’t access.

  5. Fair enough Philip, I can understand your reasoning. I look with envy at the data published everyday across the Tasman and wonder why we don’t have it here. Fingers crossed something in the near future is possible.

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