Samsung’s 2016 SUHD TVs Shine at CES

Samsung NZ has revealed more about its new SUHD TV range that will go on sale between April and June, including how it’s optimised for viewing in brightly lit living rooms.

“This year, all of the Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images,” Samsung says in a press release.

“New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare. Inspired by nature, Ultra Black absorbs natural light the same way that a moth’s eye enables it to see better at night.”

Four years after introducing curved TV, Samsung has designed the world’s first bezel-less curved TV, the KS9500 SUHD TV, to provide a more immersive viewing experience.

Without a bezel that normally functions as the border, the viewer’s attention is focused purely on what’s on the screen, Samsung says.

In keeping with this design ethos, it has even removed screws from the rear of the TV “to create an elegant product that is beautiful from every angle”.

NZ pricing has yet to be confirmed but according to The Hollywood Reporter, US consumers can expect to pay from $US1500 for a 49-inch display to $US20,000 for the 88-inch model.

Other features will include:

  • New Smart Hub: The 2016 Smart Hub is designed to provide users with simple access to their favorite content all in one place. Live TV, over the top (OTT), and even the menu that appears on the home screen of the Samsung Smart TV allows users to access their favourite programmes as soon as they turn on the TV.
  • Samsung Smart Control remote: The new Samsung Smart TV will automatically recognize the type of set-top box, game console, OTT box or home theater system that is connected to the TV, so all external devices can be operated with the Smart Control remote.
  • EXTRA Service: With a push of the EXTRA hot button on the Samsung Smart Control remote, information related to the content will appear onscreen instantly. Users can see player profiles and stats during sporting events, information on cast members for their favourite TV shows and more.
  • Smart View: The Samsung Smart View mobile app allows users to share their favourite content instantly with their family beyond Samsung Galaxy devices (Android and iOS devices, and Window PCs are supported). Popular apps and websites, including AccuWeather, Crackle, iHeartRadio, Plex, Vimeo, are also Smart View enabled, so consumers can begin the entertainment experience right within the apps and services they enjoy most.
  • More access to content: Streaming UHD movies and TV shows from providers such as Netflix and accessing apps such as YouTube will now be even easier.

“Our TV design is paving the way for the future,” Samsung New Zealand’s head of marketing Mike Cornwell says.

“With Smart TVs, consumers have more choice than ever for content, from Video On Demand to streaming services – making the TV user experience more important than ever.

“Our 2016 SUHD TVs will offer a single access point for users to switch between content sources, and will provide one control which can recognise any peripheral devices, taking the complication out of your entertainment experience.”

For more on Samsung’s SUHD range, see:

Video: Joe Stinziano, executive vice president at Samsung Electronics America, talks about the Samsung’s newest lineup of SUHD TVs.

Video: Won Jin Lee, executive vice president of Visual Display Business at Samsung Electronics, discusses the new SUHD TVs’ Smart Hub and Smart Control features.

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