Shocking Season Low for Far North

Three’s Kiwi crime drama Far North is haemorrhaging viewers in the network’s most important commercial demographic.

Monday’s episode hit a season low when it averaged just 0.89% of 25-54 year-olds.

That equated to 18,260 viewers in this demo, a drop of nearly 10,000 on the previous week’s 27,819.

That means Far North has bled more than 31,000 adults since its premiere two weeks ago (49,331).

Overnight ratings in a specific demo are just a snapshot of a show’s success, when other factors, ranging from streaming to consolidated numbers that include time-shifted viewing, are just as important a metric.

But it still signals a sharp turn-off, especially when lead-in The Traitors NZ increased its viewership to 77,418 viewers (3.77 rating/18.71 share).

And that was on the back of lead-in The Project beating both Seven Sharp and Shortland Street, setting up what should have been a big night for Three.

The exodus of nearly 50,000 adults after Traitors drove up The Rookie’s viewership on TVNZ 2. It averaged 66,856 adults 25-54 (3.26 rating/20.46 share), twice as many as the previous week.

TVNZ 1’s World’s Most Dangerous Roads also picked up more traffic week-on-week, to average 58,137 viewers (2.83 rating/14.88 share).

It helped lead-out The Murder of Logan Mwangi to average 29,296 viewers (1.43 rating/11.34 share) but The Rookie: Feds won the 9.30 hour with 39,062 viewers (1.90 rating/18.86 share). Three’s Newshub Late averaged 19,305 viewers (0.94 rating/9.37 share).

Earlier, TVNZ 2’s Taskmaster NZ improved its 7.30 viewership (66,105 viewers, 3.22 rating/13.36 share) but TVNZ 1’s Fair Go (86,373 viewers, 4.21 rating/20.07 share) still ruled while Border Patrol was competitive (71,417 viewers, 3.48 rating/16.19 share).

The night’s most-watched programmes in the 25-54 demo were: 1 NewsThe Chase (5.30), The Project, Newshub Live at 6pmSeven SharpFair GoThe Traitors NZBorder Patrol, Shortland Street and The Rookie.

The biggest free-to-air peak-hour demo shares were: TVNZ 1, 29.77; Three, 19.83; TVNZ 2, 17.50; Eden, 6.60; Duke, 4.17;  Bravo, 2.53; Rush, 2.58; Sky Open, 2.43; HGTV, 0.49.

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3 Responses to “Shocking Season Low for Far North”

  1. As I said in my comments a week ago its very average watching so the decline in viewership doesnt come as any surprise. My biggest surprise is that you didnt see it coming.

  2. This article comes across as unnecessarily negative and kind of irrelevant to scripted TV. Far North is undoubtedly being watched on ThreeNow, the platform for which it was designed. Don’t knock scripted for not getting the numbers on a broadcast platform without also providing some context as to how much, if any, series drama is watched on linear TV.

  3. Simply reporting what the overnight numbers reveal, Harriet. As for context, I included a link to an earlier post about how Far North’s importance to WBD and its viewership extended beyond linear TV.

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