Sky Forges New HD Service With Iron Man 2

Good news and bad for My Sky HDi subscribers – there’s more HD coming but it will cost extra.

Sky has just announced it will introduce Sky On Demand HD next month, a service that will let subscribers download blockbusters in HD for $7.99 a title.

That’s $1 more than what it costs for SD Sky Box Office movies.

“Now our new Sky On Demand HD movie service offers even more flexibility for those with a HD television and My Sky HDi, with access to the latest films when they want,” Sky chief executive John Fellet said in a press release.

“No data caps, no broadband plan adjustments, just pure quality movies how they should be watched.”

It’s not just movies that should be watched in HD but also TV dramas and wildlife documentaries and cable news … In fact, Sky has a whole suite of channels that would benefit from an HD upgrade.

But doing so wouldn’t provide it with the extra revenue that Sky  On Demand HD will generate.

The service will launch with Iron Man 2, nearly two months after its release on Blu-ray, and How to Train Your Dragon, which came out on October 20.