Sky Scores With All Blacks Tests

All six All Black matches in the blockbuster winter Test calendar were sold out, drawing over 215,000 fans through stadium gates nationwide.

Across all six domestic test matches, total viewership on Sky Sport and Sky Open reached 1.8 million (1), with around 754,000 fans watching via Sky digital channels (2).

The All Blacks v South Africa clash on September 6 at Eden Park recorded the most engaged audience (AUD) for an All Blacks match on Sky Sport since the 2023 Rugby World Cup Final.

886,000 people watched on Sky Sport and Sky Open, and480,000 viewers tuned into Sky’s digital channels.

10% of the Sky Sport viewers chose Sky’s te reo Māori commentary, and overall viewership commanded an impressive 60% share of the TV watched while on air (3).

The All Blacks v Australia Bledisloe Cup match on September 27th drew the most eyeballs, with 967,000 watching on Sky Sport and Sky Open – and was also the most-watched rugby match of the year on Sky Open.

1 Nielsen TAM, AP05+, Cume reach, Sky Sport, Sky Open, All Blacks domestic tests 2025
2 Sky internal data. Co-viewers based on Sky internal Unique Account data and a co-viewing factor of 2.8 (Source Glasshouse Consulting streaming co-viewing study)
3 Nielsen TAM, 05+, Share %