Sony Launches 3D TVs Last But Not Least


The last of the consumer electronics giants to start selling 3D TVs in NZ, Sony, has just started shipping to retailers three LED models with varying 3D capabilities.

They range in price from $4000 for a 40-inch display to $10,000 for a 60-inch, and each TV is being bundled with two pairs of 3D active glasses, the choice of a 3D Blu-ray player or Cyber-shot camera, two 3D Blu-ray movies (Cloudy With a Chance of Meatballs, IMAX: Deep Sea 3D), and a PlayStation Network download code for the PS3 3D game collection (Motorstorm Pacific Rift, Pain, SuperStardust HD, Wipeout HD).

While Sony may be well behind Samsung, Panasonic and LG in delivering 3D TVs to the market, the company’s confident it can better support its product with 3D content, such as that accessible through its motion picture arm, Sony Pictures, and its PS3 games.

Indeed, Sony says only it can provide a full “lens to lounge room” 3D experience from content capture and creation, such as films and games, to device delivery.

Last month a PS3 download enabled playback of movies in 3D, making it the only console on the market to deliver true-HD 3D.

Sony Computer Entertainment recently announced that some of the company’s biggest games titles will be available this year in stereoscopic 3D, including Gran Turismo 5.

Watch also for 3D versions of KillZone3, Crysis 2, Mortal Kombat, Shaun White Skateboarding, Tom Clancy’s Ghost Recon Future Soldier, and Tron: Evolution The Game.

“With PlayStation 3 consoles now offering 3D Blu-ray movie playback as well as stereoscopic 3D game capability, and even more 3D entertainment content in the pipeline, attached to a Bravia 3D TV, we can provide Kiwis with the most comprehensive 3D viewing experience possible,” Sony Computer Entertainment NZ’s sales and marketing director David Hine says.

While many are still sceptical of 3D TV’s prospects beyond early adopters, Sony appears more confident of its success now than a few months ago.

Initially, Sony NZ was going to bring in only its top-of-the-line 3D series, the LX900, which is limited to 52-inch ($7,500) and 60-inch displays ($10,000).

But it’s also decided to offer two 3D-ready series: the NX710 (40-inch, $4000; 46-inch, $4,500), and the NX810 (55-inch, $7,500; 60-inch, $10,000).

To see 3D content on these models, you’ll need an optional transmitter, which Sony initially will bundle with them.

All of the new models have Dynamic Edge LED backlighting, BRAVIA Internet Video and Motionflow 100Hz PRO (NX710) or Motionflow 200Hz PRO (NX810 & LX900).

They all sport Sony’s snazzy “Monolithic Design”, and the NX710 and NX810 also have an optional designer stand with a 2.1 sound system mounted in the base.


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