Sony Unveils 2011 TV Specs and Prices

March 14, 2011 0 Comments

Sony Bravia 55-inch NX720

Sony NZ today confirmed pricing and specifications for a range of TVs it predicts will turn the idiot box into “the smartest device in the house”.

“The new 2011 Bravia LCD TV line-up offers New Zealanders a gateway to an enormous and dynamic world of content and only Sony can provide this range of on-demand entertainment now, when consumers want it,” consumer marketing chief Matt Smith says.

The range includes 12 Full HD 3D models and 19 Internet-connected models.

Pricing ranges from $499 for the 22-inch BX320, to $1599 for the 32-inch, 3D entry-level EX720, to $6999 for the top-of-the-line HX925, which goes on sale next month.

Sony says its new 3D TVs will help to reduce crosstalk with a quicker response time, have 5:5 pull down for a more realistic cinematic experience, and can display 3D images taken with Sony’s new Cyber-shot cameras via USB input.

Sony’s Active Shutter 3D glasses are now rechargeable, have a new lightweight design for a more comfortable, and are backwards compatible with the 2010 Bravia TVs.

All of the Bravia models from the CX series and above, which starts from $899 for a 32-inch model, can access online entertainment and services through Bravia Internet Video.

Sony’s IPTV service offers more than 20 Internet channels as well as the new music streaming service, Qriocity.

As well as social networking and web searching abilities, the 2011 models feature Sony’s new Gracenote-powered Track ID, which analyses any selected song playing on the TV, whether it’s during a movie, TV programme or advertisement, and identifies it online.

With Skype-capable Bravias, video calls can be made while watching TV for those who want to gawk and talk.

The new Bravia TVs can also be controlled via Media Remote App, a free download available from the iTunes store and the Android Marketplace.

Sony’s new X-Reality PRO and X-Reality Picture Engines have been designed to process 3D, HD, SD and low resolution Internet content for optimal viewing.

In selected new models, Sony’s Intelligent Peak LED Backlight uses full array local dimming for improved on-screen contrast while the OptiContrast Panel is meant to deliver a rich and vibrant picture even in well-lit rooms.

Sony says its Motionflow XR will help to reduce blur caused by quick movements and enhance image sharpness.

The HX and NX series’ Monolithic Design comes with bespoke Corning Gorilla Glass, to protect the displays from wear and tear, and have an optional stand, with built-in 20W speakers, that tilt the screen at a six-degree angle.

HX Series (HX925 and HX820)

• X-Reality PRO Picture Engine

• Full HD (1080p) picture quality with Intelligent Peak LED backlight (HX925) Dynamic Edge LED backlight (HX820)

• Motionflow XR 800 (HX925 Series) and Motionflow XR 400 (HX820 Series)

• Full HD 3D

• Sleek Monolithic Design with OptiContrast Panel and Corning Gorilla Glass

• Optional Display Stand with Active Speaker System

• Integrated Wi-Fi (802.11n)

• Two 3D Active Shutter Glasses and 1x Skype camera included (HX925 only)

• Sony Internet TV, including Bravia Internet Video, Qriocity and Skype.

NX Series (NX720)

• Full HD (1080p) picture quality with Dynamic Edge LED backlight (40” Edge LED backlight)