State of 3DTV Sales

Samsung has yet to disclose how many 3DTVs it has sold here but across the Tasman it expects sales to double, to 6,000 units, with the State of Origin NRL competition kicking off.

The rugby league games are being broadcast in 3D by the Nine Network and next month Australians will be able to see the FIFA World Cup in 3D.

According to Channel News, Nine is spending $A3 million on covering the State of Origin in 3D, which retailer Harvey Norman is helping to fund.

Samsung NZ can only look on with envy, given none of the broadcasters here is committing to the technology. As marketing director Rachael Cotton-Bronte told The Dominion Post: “While our local partners may not be thinking in 3D, globally everyone is.”

The paper reports Samsung NZ as having sold “thousands” of 3DTVs here but then quotes a Noel Leeming representative as saying those sales probably would have been to retailers rather than consumers.