Still Plenty of Gusto Promised for Eden

From Changing Rooms to changing brands — Discovery NZ has confirmed its latest HD channel has been renamed Eden but will still launch in mid-March.

The rebranding was due to TVNZ’s objection that the channel’s original’s name, Gusto, was previously used for one of its OnDemand channels.

“The name Gusto has changed to Eden due to this conflict,” Discovery NZ’s Corporate Communications Manager Rachael Russell says.

“There is no change to the launch date, Eden is all set to launch alongside Rush in March.

“The name Eden was identified as being a particularly strong fit with the channel proposition, which is to offer viewers ‘a better everyday’.

“It will have all the same great content we had planned, including an 8pm Newshub bulletin, shiny floor shows, game shows, great drama, factual and lifestyle and many formats not previously seen on FTA television in NZ before.”

Among the series that will be making their NZ debuts on Eden will be the next-generation Changing Rooms,The Chase USABig Family FarmFinding Alice and Ellen’s Next Great Designer.

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4 Responses to “Still Plenty of Gusto Promised for Eden”

  1. Warning: preg_replace(): Unknown modifier '/' in /home/customer/www/ on line 66
    February 24, 2022 at 10:09 am

    I wonder if this means we will be getting a new app. The 3Now app is so awful ?

  2. Cheers Philip for the write up. Looks like a very interesting slate of programming. I see alot of ITV titles on this channel, have they taken TVNZ’s ITV deal and made it non-exclusive?

  3. Don’t think so, Leo. As I understand it, TVNZ has a first-look option on ITV Studios product. If it declines a series, it goes on the open market.

  4. I see now, that would make a lot of sense especially with ex TVNZ properties like Dancing on Ice getting another airing after being tried out a decade ago.

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