ScreenScribe

As ScreenScribe.tv tipped on Friday, TV3 has confirmed it will resume breakfast news broadcasts. After providing de rigeur ‘scoops’ to the Sunday papers, the network this morning issued a press release announcing that as of Monday, 3 News: Firstline will be a permanent fixture of the weekday schedule. It will air 6am-8.30am and purportedly will […]

It won’t be in HD but don’t be surprised if TV3 shortly announces the resurrection of a breakfast news show. MediaWorks TV chief Jason Paris told me in an interview for the latest issue of Onfilm, “That is an opportunity for MediaWorks in the marketplace. I can’t talk about when we would like to do […]

C4 today is being relaunched as Four so it and sister channel TV3 can compete more strategically against TVNZ’s networks. Owner MediaWorks TV is revamping the niche youth music channel into a mainstream entertainment network for 18-49 year-olds – the audience TV3 targeted for 21 years before setting its sights on 25-54 year-olds. But whereas […]

The Simpsons will be one of the biggest HD casualties of a revamped TV3 and C4. This morning in Wellington, MediaWorks announced C4 would be rebranded FOUR early next year, and recalibrated to attract 18-49 year-olds, while TV3 will evolve into a TV One rival, targeting 25-54 year-old (see Onfilm for an in-depth appraisal of the […]