ScreenScribe

Tuesday’s debut of the new-look Go Girls won its slot but rated sharply lower than 2012’s season-four premiere. The long-running HD hit averaged 10.0% of TV2’s target audience, adults 18-39, compared to 16.2% for last year’s launch. This was reflected in other demographics, too: 9.7% of adults 18-49 (vs 13.0% last year); 9.5% of adults […]

The Blue Rose ends its run tonight (TV3, 9.45) within 24 hours of the next season of Go Girls going to air and barely two days ahead of its release on DVD. While the HD drama misses out on Blu-ray distribution, the DVD set is beautifully packaged with an inner and outer sleeve, and includes […]

The X Factor NZ couldn’t beat ratings supremo My Kitchen Rules last night when the two went head-to-head for the first time. But barely a couple of points largely separated the juggernauts in the fiercest competition the Aussie cooking hit has yet faced. TV3’s talent show smash averaged 11.3% – 12.9% for its second episode […]

Spare some pity for network programmers. A week after TV3 reversed its Blue Rose strategy, and reinstated weekly one-hour instalments on the back of improved audience share, the local drama last night took a ratings tumble. It slipped from last week averaging 5.8% of adults 25-54, TV3’s target audience, to 3.7% — which meant its […]

TV3 has done a flip-flop over The Blue Rose and will screen the HD series as planned. The network was going to run out the remainder of the season in double-episodes from Monday, to limit its low ratings in primetime. Such a strategy would have raised screen industry ire because of NZ On Air’s $7 […]

TV2 dominated Easter Weekend ratings with HD movies like Police Academy and Bedtime Stories, with a repeat of the latter out-rating MasterChef NZ and TV3’s network premiere of Hop in key demographics. The Adam Sandler comedy averaged 7.1% – 9.5% of the demos that matter most to broadcasters, compared to Hop’s 6.3% -8.5% and MasterChef’s […]

TV3’s current affairs initiative, 3rd Degree Presents The Vote, whetted critics’ appetites but was dog tucker with viewers. The monthly debate had its debut on Wednesday, when its fast food gasbfest posted 3rd Degree’s lowest ratings to date. Despite being warmly previewed by media pundits, and hailed as “a show with a purpose and a […]

TV3’s struggling HD commission The Blue Rose challenged TV One crime drama The Following in the ratings on Monday. It averaged 2.6% – 4.3% of the key demographics, which was scarcely a convincing case for renewal. But it marginally improved on the previous week’s ep (2.5% – 3.7%). And was more popular than The Following (2.1% […]

TV One’s serial killer thriller The Following faltered in the ratings on Monday but still drew up to twice as many viewers as Kiwi HD rival The Blue Rose. The Kevin Bacon drama, which Fox TV today renewed for another season, along with Four’s Raising Hope, New Girl and soon-to-screen The Mindy Project, averaged 3.2% […]

Rescheduling The Blue Rose from 8.30 Monday to 9.30 has largely arrested the Kiwi drama’s audience erosion. This week’s episode haemorrhaged household shoppers but held firm with other key demographics. It averaged 1.4% – 4.3% compared to last week’s 2.8% – 4.5% and in most demos tripled the viewership of The Americans the previous week […]