The One With the Great Ratings
May 28, 2021 
5 Comments
Friends: The Reunion was a big TVNZ 2 crowdpleaser last night, drawing 888,000 overnight viewers, TVNZ reports.
It won its time slot in the core commercial demographics, with 379,300 18-49 year-olds tuning in, and 449,300 25-54 year-olds.
At the same time, there were more than 20,000 live streams of TVNZ 2 and 78,000 OnDemand streams.
Data analytics specialist Parrot Analytics noted a huge upsurge in viewership of the original series ahead of the global telecast/streaming of the special:
On the last day for which we have data, Friends was the fourth most in-demand overall show in the world – behind only Game of Thrones, Attack on Titan, and La Casa de Papel – and the eighth most in-demand overall show in the US, behind The Simpsons and ahead of The Mandalorian.
Friends has jumped 13 spots in the global ranking over the last 30 days, and 32 spots in the US rankings over the last 30 days.
On May 24, worldwide demand for Friends was 58.1x higher than demand for the average show globally, up 37.7% over the last 30 days.
Year to date (Jan 1-May 24, 2021), global demand for Friends has averaged 42.7x the demand of the average show worldwide.
On the same day, US demand for Friends was 38.2x the average show in US, up 48.6% over the last 30 days.
Year to date (Jan 1-May 24, 2021), US demand for Friends has averaged 26.1x more demand than the average show in the US.
A look at the Global Heat Map paints a picture of the wide variety of international markets that are keeping Friends in exceptional global demand.
- Brazil: 21.8x average
- India: 17.9x
- Canada: 14.4x
- France: 14.4x
- United Kingdom: 13.9x.
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May 28, 2021 at 4:13 pm
Wow. Only 20,000 livestreams and 78,000 OnDemand. Seems like there is still life in broadcast television if you have the right content. Waste that content on “fast tracking” OnDemand and the broadcast audience wastes away to between 1-2% of potential audience. Imagine if you could monetise that premium content in primetime with decent yields … and mop up the balance of viewers via OnDemand with simultaneous release to that segment.
I definitely wasn’t one of them. I tried watching Friends on Netflix and just couldn’t see anything special about it 🙂
Friends is like Seinfeld. It’s a show about nothing – and you either associate with the characters or you don’t. It’ll be special or it won’t.
It looks like Paramount+ have got the rights to the A-League and notice the Wellington Phoenix have got an announcement coming so it makes me wonder if it’s about that and if so I guess we will definitely be getting Paramount+ in New Zealand 🙂
If Channel 10 is serious about football in Australia then perhaps Optus should be worried about the English Premier League – and Spark/Sky could find themselves with serious competition for football rights (EPL/A-League respectively) for yet another rights money-go-round. Gotta’ love competition (unless you’re the sports fan than keeps having to stack services to get your single favourite sport).