Three Tweaks Late Night Line-Up
Three is swapping time slots for two of its persistently low-rating primetime dramas.
As of next week, Designated Survivor and Tin Star will air after Newshub Late.
Designated Survivor will switch from 9.55 Mondays to 10.25, and Tin Star from 10.00 Tuesdays to 10.30.
Their peak-hour programming was always peculiar, given Designated Survivor is two years old and has been streaming on Netflix since 2017 while the first season of Tin Star quickly tanked and was relegated to late-night.
Last night’s Designated Survivor shed four ratings points, when it averaged 0.7% of 25-54 year-olds off the back of The Rookie’s 4.7%, and last Tuesday’s Tin Star squandered a similar advantage from lead-in NCIS.
Three won Monday night in all the core commercial age demographics while TVNZ 2 won the biggest share of household shoppers with kids.
Three dominated with Married at First Sight and The Rookie but TVNZ 2’s The Walking Dead bounced back to largely win its slot while Changing Rooms, in its last primetime broadcast for the time being, out-rated TVNZ 1’s Fair Go and The Casketeers in the 18-39 and HHS/k demos but lost to them among 25-54s and 18-49s.
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