ThreeNow Usage Up Sharply
June 25, 2025 
2 Comments
Warner Bros. Discovery NZ reports “incredible growth” for its streaming platform, ThreeNow, which is reaching 694,000 users a week.
Here’s the media release:
THREENOW SEES SIGNIFICANT GROWTH IN DIGITAL AUDIENCE
Wednesday, 25 June 2025 – ThreeNow is on a roll, with strong year on year growth cementing its spot as a major player in the BVOD space.
New Nielsen figures show the platform is now reaching 694,000 users per week as of May—up 19% year on year and 28,000 more weekly users than last quarter*.
The growth is especially strong among younger viewers, with audiences aged 18-24 up 18.3%, and 30-34s jumping by 20.4%.
This rising momentum supports the launch of ThreeNow’s new digital product, enrich, which boosts targeting capabilities for advertisers.
Warner Bros. Discovery Senior Director of Revenue James Hole says: “We are stoked with the incredible growth of ThreeNow.
“This latest result represents our 12th consecutive quarter of growth with almost 700,000 New Zealanders using the service every week.
“The viewers have spoken, and advertisers are lining up, too.
“With our enrich data offering about to launch, we’ll be offering more reach, more targeted opportunities, and ultimately more ways for businesses to reach their customers than ever before.”
More to come as ThreeNow continues to grow its digital footprint.
* Nielsen CMI Q2 24 – Q1 25 (April 25 Fused)
I’ve watched a few things on it. Mostly older stuff. I’m sure that these networks would rather do OnDemand than over the air as it’s impossible to skip thru the ads breaks, which seem to be getting longer. — Paul W.
Quite agree, Paul. I’ve been watching a couple of foreign language series leaving soon on TVNZ+ and have all but given up because the ad breaks are as intrusive as anything on FTA. While the breaks aren’t as long (not yet), often the same ads appear in each break or are promoting TVNZ fare outside the demo for the programme they disrupt.