Top 5 Debut for Celebrity Treasure Island
TVNZ Sales reports Celebrity Treasure Island was the fourth most-watched show of the week among viewers aged 18-54, a demographic that straddles the key audiences for TVNZ 1 and TVNZ 2.
It was beaten by only 1 News at Six, Seven Sharp and 1 Breaking News because of the extraordinary interest in lockdown developments and the spread of the delta variant.
Notable takeaways of CTI’s first week include:
- Winning its time slot all three nights
- The season premiere rating a 11.2 for HHS w Kids 0-14, reflecting its broad appeal to younger viewers and family audiences
- Being streamed 106,000 times on TVNZ OnDemand
- Having the second-highest reach and the fourth-highest streams of any series on TVNZ OnDemand.
CTI was one of 17 TVNZ series that dominated the week’s top 20 shows with viewers 25-54:
Since the start of lockdown, The Chase has reached 52% of New Zealanders aged 25-54, TVNZ Sales says. “Last week, we saw a 20% increase in average audience for AP25-25 compared to the eight weeks prior to lockdown.
“After 1 News at Six, viewers stick around to watch Hilary Barry and Jeremy Wells for a fresh perspective on today’s stories. Since the start of lockdown, Seven Sharp has reached 48% of people 25-54. Last week, Seven Sharp had a 45% uplift in average audience for AP25-54.”