TVNZ Match Fit for Summer

TVNZ Sales reports the broadcaster’s early America’s Cup and Blackcaps coverage has buoyed viewership on TVNZ 1, Duke and OnDemand.

It says day one of the PRADA America’s Cup World Series was a huge hit with audiences, reaching over 725,000 viewers and averaging a 5+ rating of 5.3.

Across the four days, over 1.5 million New Zealanders AP 5+ tuned into TVNZ 1 and TVNZ Duke to watch the Regatta.

Over on TVNZ OnDemand viewers were eager to catch the action live, generating a massive 250,000 live streams. People also chose to catch up on the action as it suited them, generating 179,000 additional VOD streams.

On Friday night over one million New Zealanders AP 5+ tuned in for the T20 Cricket match – Blackcaps vs Pakistan, achieving an 8.8 rating. The match saw a 9% uplift in audiences compared to the first match against the West Indies on the 27th of November.

Meanwhile, the success of the Les Mills workouts on TVNZ during New Zealand’s Level 4 Covid-19 lockdown has inspired TVNZ and Les Mills to continue their partnership next year.

Creative Director Jackie Mills says the Les Mills mission to create a fitter planet starts at home and partnering with TVNZ will allow more New Zealanders to “get active and stay active” for free in 2021.

These will include Born to Move workouts for 4-5 and 6-7 year-olds from January 4 on TVNZ 2 at 6am, and a range of Les Mills workouts on TVNZ OnDemand from January 18 that will screen on TVNZ 2 from February.

TVNZ Director of Content Cate Slater says the “overwhelmingly positive feedback” from viewers to the free Les Mills workouts during Covid-19 made it an easy decision to offer more workouts across TVNZ in the new year.