TVNZ Banks on New Business Show

TVNZ’s early-morning business show will premiere on May 11 as BNZ Business Breakfast.

Here’s the media release:

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6 Responses to “TVNZ Banks on New Business Show”

  1. I guess it’s back to the future. Any word Philip if Breakfast will go 7 days a week with advertising now allowed on Sunday mornings? — Leo.

  2. I like your thinking Leo but I would imagine that penal rates for producing weekend editions wouldn’t warrant the ad revenue they might generate. Moreover, it wouldn’t be the same morning audience at that time of the day on a Saturday or Sunday, in terms of demographics or size, so ad rates would have to be lower. Had there been any mileage in a weekend Breakfast slot I’m sure TVNZ already would have experimented with repackaging highlights of the week into a Saturday or Sunday edition.

  3. Fair enough Philip, the last Saturday Breakfast experience only lasted two years before the axe swung after the Lotto sponsorship ended. Hopefully something more cost effective can be found to allow a 7 day a week morning show. — Leo.

  4. Interesting that TVNZ usually only makes moves like this when competition rears its head. NZ Herald launched their Herald NOW Business show on March 16th (6:30am-7am), hosted by Garth Bray. With their Ryan Bridge Today show already on ThreeNow and being added to TV3 proper soon, the Herald business show could also be back on FTA TV this year. But as was previously shown, the NZ market can’t sustain two early morning business shows. — Dave.

  5. It’s rather tiresome that TVNZ only pipes up when there’s competition. I suppose if Three launched a midday or late news product they’d jump at the chance to launch their own instead of just being the public broadcaster and having these shows without being reactive. — Leo.

  6. Couldn’t agree more, Leo! And if you are going to slash and burn your news and current affairs output, at least replace it with something more appropriate than Aussie game show re-runs.

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